Shoponline comes from the project’s creators career that turns into the realization of a medical online shop particularly oriented to the bandaging and medication market. The quality of products is our principal aim, we are aware that the online customer has to feel reassured about the goodness of his purchase, for this reason we choose to offer only “branded” products. The website is addressed to doctors, hospital nurses or physiotherapists, which for professional reasons need to have effective therapeutic bandages and medications. It is also directed to private clinical analysis laboratories that had purchase medical products for daily use. Shoponline aids even all the people that, practicing sport both at amateur and professional level, need to purchase this kind of medical devices at a competitive level of price compared with traditional sales channels.